Photoshop-lecture: 10 trends that are important to remember when drawing the layout of the site

Since the late 90s, one of Stanford University’s labs (The Persuasive Tech Lab) has been researching web page design and consumer psychology. They investigate how a website can be drawn correctly. He recently conducted a survey that found that one in two respondents out of more than 4,500 people who participated build trust in a company by analyzing the site’s interface.

Based on the findings, the lab published 10 ways to earn users’ trust.

Simplicity in Web Design
Accuracy + Simplicity = Trustworthiness

Simplify the information on the site. Less water, more specificity. Don’t be shy about posting quotes, source material, and links to third-party support for your site – partners, friend sites, who supports you, etc. Even if people won’t use this information, you’re showing that they can have confidence in your product\ material.

Blue site design with items
Real organization at the head of the site

It’s important to demonstrate that there is a real existing organization behind your site. This will increase the credibility of the product. The easiest way is to include the physical address of the company. Also, other features – photos of offices, team members, or indicating membership in the chamber of commerce and industry will be helpful.

Description of services
Focus on experience and services

Describe the services and product you provide. If there are experts on the team, highlight them. If there are sponsors or service providers – bring out information about them. Are you affiliated with any reputable organization? Show clearly who it is and what it does. Do the same with obscure sites – do not show those who are not trustworthy. Mentioning it will make your site’s reputation less likely.

Beautiful design in red tones
Honesty will increase credibility

Show that the people behind the site’s screen are trustworthy. The first part is to show that a real person is at the origin. Then, find a way to convey their credibility through an image (graphic element, video) or text. Don’t be afraid to publish employee bios, hobbies, family statuses – this will evoke positive emotions in the consumer.

Design layout
Transparency and accessibility of information

Let anyone contact you. A simple way to build credibility is to show clearly all the contact information about yourself. Give phone numbers, emails of all the chapters of the site, so that the user understands that he or she can personally contact you if he or she wants to.

Web design in simplicity
Professional appearance

The site should look as aesthetically pleasing and professional as possible. Often it turns out that the potential user sees and evaluates only the visual component, which is called – the design of the site. When developing, pay attention to layout, typography, images, consistency and smooth operation – the details. Visually, the layout of the site should be fit for purpose. If necessary, take Photoshop lessons on how to create a site layout.

A neat website design
Simple and useful

A website should be as simple and useful as possible for anyone. Stanford research has shown that many of the sites are “forgotten” because they use too much dazzling stuff and 3D technology. A site should be as simple as for dummies.

Nice design on a pink background
Update the content more often

If you don’t have the ability to update content, at least show that the site has been recently updated. Show the number of views, how many people visited, who tagged and liked you on social media, etc.

Beautiful elements.
Fewer ads and no pop-ups

Use ads or make ads as rare as possible. If you can avoid them altogether, stick to that policy. If not, then clearly separate sponsored content from your own. Avoid popups, which can irritate the user and thus lose credibility. As for your writing style – be extremely honest, clear, straightforward and sincere.

Mistakes in design
Avoid mistakes

Whatever mistakes you make – typographical, broken links, etc. – it improves the site’s credibility more than you can think of. It’s also important to keep the site running by all means.

What do you need to keep in mind when working with a website layout in photoshop?
Here we give tips – how to make a website layout in photoshop in professional steps that will help improve your website design. For beginners.

Author illustrations – the picture of your site is better let it be from a personal archive. The task of visual content, not just to fill a blank space, but to evoke emotion. The photo should be friendly and appropriate.

Working with text

Typography is one of the most important roles in shaping your brand identity. From the font, its uniqueness and order will be perceived text. Therefore, you should pay as much attention to it as possible and give it the character that will reflect the idea of the site.
Illustrations – with pictures should always be careful. Do not overdo it and also – try to get some. Color correction should be observed, and it is also important that the illustrations do not vary greatly in tone. No to stock images! They spoil credibility.
Animation – it is important to highlight some blocks of the site, and then we come to the aid of animation. It shouldn’t fidget in front of your eye and yell about itself. Make it tasteful. UX – to help you!
Color schemes – before you layout, decide on the choice of color schemes. The key is in the details. Keep a harmonious combination, which should also support the policy of the brand. Do not forget to darken the edges in Photoshop.
The user – think of how to involve the visitor – he must be an accomplice to the event. This could be free lessons, games (a la the Google page), etc.